RocketFuel Blockchain (OTCQB:RKFL) announced plans to issue its own crypto token through an Initial Exchange Offering (IEO) through a leading cryptocurrency exchange. The company is targeting a $15M raise in the IEO from the issuance. The coin will be used for a token-based loyalty program aimed at incentivizing shoppers to make purchases using cryptocurrencies or any other payment method. The tokens will allow RocketFuel customers to redeem, unlock and purchase additional services and products. "In addition, the funds acquired during the token distribution will be used to further fuel the rapid expansion of RocketFuel's market share, product development, and marketing efforts," CEO Peter Jensen commented. RocketFuel has been active in the payments space since its launch in Q1and recently announced the industry-first "Price Settlement Guarantee" feature.
